Adapty

About Adapty

Adapty treats the paywall as the growth lever and organizes everything else around it. The no-code Paywall and Flow Builder — with an AI generator attached — plus A/B testing with an Autopilot mode, audience targeting, localizations, and remote config all exist so a marketer can iterate monetization screens without shipping app releases. Underneath, open-source SDKs for iOS, Android, Flutter, React Native, Kotlin Multiplatform, Unity, and Capacitor handle the store machinery, and a web API with Stripe and Paddle support extends the same system to web funnels. The analytics layer covers revenue, MRR, ARR, ARPU, cohorts, funnels, and retention, topped with AI-driven LTV and revenue predictions, while integrations run from Amplitude, Mixpanel, and Firebase to AppsFlyer, Adjust, Branch, Braze, and OneSignal, plus webhooks and cloud-storage exports. The RevenueCat comparison is unavoidable — the two are usually mentioned in the same breath — and pricing is where they mirror each other most closely: free until $5,000 in monthly tracked revenue, then 1% of revenue, with metered add-ons like Refund Saver (0.2%) and Ads Manager (3.5% of ad spend) and a custom-quoted Enterprise tier offering US or EU data residency. Adapty Tech Inc., founded in 2019 and headquartered in New York, has 30,000+ apps on the platform processing over $500M a year in in-app purchases.

Pricing

Model

Freemium

Starting price

Free up to $5,000/mo tracked revenue; then 1% of monthly revenue

Notes

Pro plan is free until tracked revenue passes $5,000 over a rolling 30-day period, then 1% of monthly revenue (subscriptions, renewals, and one-time purchases, measured in USD before platform cut). Add-ons metered separately: Refund Saver 0.2% of monthly revenue, Ads Manager 3.5% of monthly ad spend, and Attribution $0.03 per attributed install (each free under $5K); Adapty Mail is a 20% revenue share and Finance 2.5% subject to qualification. Enterprise is custom-quoted with SLAs, 99.99% uptime, dedicated support, and US/EU data residency.

Key Features

• No-code Paywall & Flow Builder with AI paywall generator
• Paywall A/B testing with Autopilot, audience targeting, localizations, and remote config
• Revenue, MRR/ARR, ARPU, cohort, funnel, and retention analytics with AI LTV and revenue predictions
• Open-source SDKs for iOS, Android, Flutter, React Native, Kotlin Multiplatform, Unity, and Capacitor
• Web API with Stripe and Paddle support for web-based subscriptions
• Refund Saver add-on for reducing App Store refunds
• Integrations with Amplitude, Mixpanel, Firebase, PostHog, AppsFlyer, Adjust, Branch, Braze, and OneSignal, plus webhooks and cloud-storage exports

Platforms

• Web
• API
• iOS
• Android

Alternatives to Adapty

• RevenueCat
• ChartMogul
• Baremetrics