RevenueCat

About RevenueCat

RevenueCat's analytics are a byproduct of its infrastructure, and that ordering is precisely what buyers are choosing. The core, built first in 2017, is SDK infrastructure that implements in-app purchases correctly across StoreKit, Google Play, Amazon, Roku, and the web, with server-side receipt validation and a unified customer record. Because every trial, renewal, and refund passes through it at the store level, the charts — MRR, churn, LTV, cohort payback, conversion — capture app-store realities like grace periods and billing retries that Stripe-first dashboards can miss. The developer tilt shows everywhere: SDKs for iOS, Android, Flutter, React Native, Expo, Kotlin Multiplatform, Cordova, Capacitor, Unity, and Roku; webhooks; no-code paywall templates with a layer-driven editor; and Experiments for A/B testing paywalls and pricing.

With more than 130,000 apps and over $16 billion in revenue processed, this is as close to a default pick as the mobile subscription world has, and the pricing stays simple at that scale: free until an app passes $2,500 in monthly tracked revenue, then 1% of MTR, no credit card required to start. Teams that keep their own purchase infrastructure can opt for Growth Tools instead, which charges 1% of MTR only on paywall and web-to-app funnel conversions, and enterprise deals are custom-quoted above that with volume discounts and SLAs. A $50 million Series C led by Bain Capital Ventures in May 2025 keeps the San Francisco company building.

Pricing

Model

Freemium

Starting price

Free up to $2,500 MTR; then 1% of monthly tracked revenue

Notes

Pro plan is 1% of monthly tracked revenue (pre-platform-cut) once past $2,500 MTR; Growth Tools option charges 1% of MTR only on Paywalls and web-to-app Funnels conversions; Enterprise is custom-quoted with volume discounts and SLAs. No credit card required to start.

Key Features

• Cross-platform in-app purchase SDKs with server-side receipt validation (StoreKit, Google Play, Amazon, Roku, web)
• Subscription analytics charts: MRR, churn, LTV, cohorts, and conversion
• No-code paywall templates with a layer-driven editor
• Experiments for A/B testing paywalls and pricing
• Webhooks and integrations with marketing platforms, MMPs, and analytics tools
• SDKs for iOS, Android, Flutter, React Native, Expo, Kotlin Multiplatform, Unity, Cordova, Capacitor, and Roku

Platforms

• Web
• API
• iOS
• Android

Alternatives to RevenueCat

• ChartMogul
• Baremetrics
• ProfitWell Metrics
• Adapty
• Superwall