Superwall

About Superwall

One statistic organizes everything Superwall does: across 40M+ measured paywall opens, multi-page paywalls convert 37% better than single-page ones. Acting on findings like that means shipping paywall changes constantly, so the core product is a no-code editor that publishes new designs instantly — no app release, no waiting — plus A/B/n testing across layout, pricing, and offers. A single web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Expo, Unity, Capacitor, and the web, with Kotlin Multiplatform and a community Capacitor plugin covered in the docs, and the SDKs are open source on GitHub.

The pricing carves the platform in two. Subscription infrastructure — server-computed entitlements synced from App Store Server Notifications V2 and Google Real-Time Developer Notifications, purchase APIs with receipt validation, webhooks standardized across App Store, Play Store, and Stripe, and revenue analytics with row-level-security SQL access over ClickHouse — is free at any scale, with no revenue threshold and no per-event fees; the analytics track MRR, ARR, churn, and LTV by cohort, with revenue attributed back to the paywall that converted it. Only the paywall product is metered: free up to $10,000 a month in paywall-attributed revenue, then 1% of what the paywalls actually convert. Subscriptions arriving from any other source are never billed, and imported subscribers incur no charges, which keeps the math easy to model — the vendor's own worked example is $50K of monthly revenue with half converting through Superwall paywalls, costing $250 a month. Integrations cover Firebase, Amplitude, Mixpanel, PostHog, Adjust, Customer.io, OneSignal, and Stripe. Superwall came out of Y Combinator's Summer 2021 batch, founded that year by Jake Mor and Brian Anglin, and runs a team of roughly 25 out of New York City.

Pricing

Model

Freemium

Starting price

Free up to $10K/mo paywall-attributed revenue, then 1%

Notes

Subscription infrastructure (entitlements, purchase APIs, receipt validation, webhooks, revenue analytics, SQL access) is free at any scale. The paywall product is free up to $10,000/month in paywall-attributed revenue, then 1% of attributed revenue; revenue not converted through a Superwall paywall is never billed. Example from the vendor: $50K/mo revenue with half converting through Superwall paywalls costs $250/mo.

Key Features

• No-code paywall editor with instant publishing — no app release required
• A/B/n paywall experimentation on layout, pricing, and offers
• Server-side entitlements synced from App Store Server Notifications V2 and Google RTDN
• Purchase APIs with receipt validation, webhooks, and refund handling
• Real-time revenue analytics: MRR, ARR, churn, and LTV by cohort with paywall revenue attribution
• Query API with SQL access to subscription data (ClickHouse) on every plan
• Integrations: Firebase, Amplitude, Mixpanel, PostHog, Adjust, Customer.io, OneSignal, Stripe

Platforms

• iOS
• Android
• Web
• API

Alternatives to Superwall

• RevenueCat
• Adapty
• Qonversion